As feminists, we want our (revolutionary) products and services to reach as many people as possible, especially those folks who have fewer $$ resources. And, as business people we want our pricing and revenue to be bring in enough $$ to make our businesses sustainable financially and emotionally.
Too often, feminist business people pick one objective or the other, failing to realize that we can do BOTH. At the SAME TIME.
In this workshop, we review a bunch of real-world practices that actually work to make products $$ accessible. We craft and commit to some feminist principles that help us find the intersection of accessible & sustainable pricing.
PLEASE SIGN UP ON THE EVENTBRITE PAGE
https://bit.ly/FeministPricingAccessibility
We'll consider several common strategies that entrepreneurs are using to establish accessible prices for our work, and we'll evaluate them against our feminist values to see what we want to keep. We’ll discuss strategies to maximize accessibility to customers with different levels of income, ways to meet customers where they are, ways to loop our communities in to craft more systemic options, and ways to understand our own challenges around setting accessible prices. Because it's true that there are a whole lot of norms, assumptions, and emotions at work as we try to use pricing as a strategy for transformation. We'll apply these strategies to a short case study, and work together to help you identify a range of price accessibility options that feel right for you and your business.
(Note: you don’t have to have an offering for sale right now to participate, to contribute, and to learn.)
Finally, for the community, we'll draft a Feminist Pricing Policy Question List that we can use any time we want to set prices, offer accessible options, and expand the discussion of “value”.
Preparation:
Readings: In advance of the sessions, participants will receive a brief introduction to feminist pricing challenges, along with a list of links to sites where feminist pricing practices are used.
Preparation materials will be shared with participants a week before the workshop.
Followup:
Because this is a feminist business workshop with a responsibility to a larger community of feminist business people, you'll be expected to share your feedback about how to make the session better. This way, we can all contribute to feminist business praxis.
Following feminist teaching/ learning praxis, participants will also be invited to follow a guided, private self-reflection on their participation, their standpoint, and what they learned.
Tiered Tickets for Feminist Pricing
To recognize the value of the work that will go into this workshop, and to generate some funds to support participants with fewer resources, tickets are available at three price levels: Solidarity, Nourish, and Grow. There is also the option to "Pay What Your Wish". As you reflect on the ticket options that are right for you, you'll be experiencing an experiment in feminist pricing and accessibility. (See what I did there?)
Details on the ticket page. https://bit.ly/FeministPricingAccessibility
To select the ticket option that feels right for you, you might draw on the wisdom and example of Holly Poole-Kavana at Red Bird Botanicals. See her explanation on her website. Holly created this guidance (below) which we cite with gratitude.
As Holly Poole-Kavana explains:
"The scale is intended to be a map, inviting each of us to take inventory of our financial resources and look deeper at our levels of privilege. It is a way to challenge the classist and capitalist society we live in and work towards economic justice on a local level. While I ask you to take these factors into consideration, please don’t stress about it. Pay what feels right.”